This savvy client had already made a name for himself in the industry, and had the opportunity to partner with an established marketing agency to launch a new vertical that could accommodate chiropractor's marketing needs and financial limitations.
Create the best possible website for Pierce Chiropractic, but make it flexible enough to work for any practice in the chiropractic space.
The model wasn't unfamiliar, but this would be my first website in chiropractic and it needed to be a success. My responsibilities included:
We built a website that showcases the client's industry expertise, love for producing video content, and breadth of service. The template is flexible enough to accommodate client's who aren't natural content producers, and has interesting features that invite patients to explore and spend time on the site. Noteworthy features include:
Instead of ostracizing clients whose marketing budgets are limited, our team was asked to create a high-end product once that could be duplicated for anyone in the industry. Through a clever combination of CMS collections, local SEO best practices, and a content library, this flagship site is the main template on which all of our other chiropractic client's websites have been built.