Web Copy
Content Strategy

Pierce Chiropractic

My Role
Copywriter
Timeline
2019

View Pierce Chiropractic

The client needed a new website that would be the flagship template site for a new marketing agency specific to the chiropractic space.

This savvy client had already made a name for himself in the industry, and had the opportunity to partner with an established marketing agency to launch a new vertical that could accommodate chiropractor's marketing needs and financial limitations.

The Ask

Create the best possible website for Pierce Chiropractic, but make it flexible enough to work for any practice in the chiropractic space.

The model wasn't unfamiliar, but this would be my first website in chiropractic and it needed to be a success. My responsibilities included:

  • Existing Site Audit
  • Site Mapping & Content Strategy
  • Industry Research (independent and interviews)
  • Copywriting
  • SEO Writing

The Result

We built a website that showcases the client's industry expertise, love for producing video content, and breadth of service. The template is flexible enough to accommodate client's who aren't natural content producers, and has interesting features that invite patients to explore and spend time on the site. Noteworthy features include:

  1. Interactive educational elements
  2. Explanations of injuries (why and how they occur)
  3. Over 20 specific service pages

Why It Was Successful

Instead of ostracizing clients whose marketing budgets are limited, our team was asked to create a high-end product once that could be duplicated for anyone in the industry. Through a clever combination of CMS collections, local SEO best practices, and a content library, this flagship site is the main template on which all of our other chiropractic client's websites have been built.